…there is also the issue of Facebook fatigue. I hear more and more people express reservations about the site, including concerns over privacy, aggressive app ads or a social graph that is increasingly cluttered with distant relatives and people you met once at a wedding.
A survey… found that 51 per cent of Facebook users were “worried” about Facebook’s new timeline feature, which effectively resurfaces years of a person’s posts and comments. More than 32 per cent went further… “I don’t know why I’m still on Facebook.”
So far, the network effects of Facebook are so strong that it doesn’t much matter. You’re locked in unless you’re willing to cut off digital access to your social circle… Facebook’s lawyers… [note] “If people do not perceive our products to be useful, reliable and trustworthy, we may not be able to attract or retain users.”
Have you sold your soul to the millionaire in the T-shirt?