When you start an Internet Journal, and you allow visitors to post Comments, you will receive a lot of spam. Why do people spam you? WordPress says on their site: “Apart from because they can, the need to raise page ranking in search engines gives rise to the need to create a lot of links to a web page so the search engine thinks that page is important.” They add this useful explanation for what seems inexplicable to a person with common sense:
Comment Spam and Search Engines: Why on earth would a spammer target a search engine on your blog? Let’s start from the beginning. Several years ago Google pioneered a search technique called PageRank.
Basically what it does is, in addition to looking at the content of a page they index, they also look at who links to a page and what that link says. This technology is what made Google very good at returning relevant results and made it the most popular search engine today. Because their ranking system relies so heavily on PageRank people can sometimes “game” the system in what’s called “Google Bombing.” A google bomb is when a large number of different websites link to a page with the same link text to influence the ranking of that page for a search term. This brings us back to the spammers. A spammer might have a site that sells a “mydrug” and wants to be at the top of a search for “mydrug” on Google, so to create the effect of a google bomb they leave comments on hundreds or thousands of weblogs linking to their site with the link text “mydrug”. They don’t really care if you see it, in fact they’d rather you didn’t because you would delete it, they just want the search engine to see it when they index your page.
Spammers don’t want you to delete their spam comments, so they write something generic that will make you think they have just discovered your site, and really like it. It needs to be generic, because their robots send the same comments to millions of web sites. The problem is, English is not usually their native language, and a generic compliment is not really a compliment at all. Here are some spam comments I have deleted lately. Try not to laugh.
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